Why typography matters
Whether or not your customers notice it, typography has the power to make or break their experience of your brand. Countless sites unknowingly harm their visitors' experience by abusing users' font size preferences, using ill-made or illegal fonts, or simply relying on system fonts that do nothing to support or distinguish their brand.
Typographic choices affect the usability and accessibility of your site, your customers' inclination to keep reading, and their perception of the quality of your business. See for yourself: view this page without proper typographic treatment.
With today's impressive and easily implemented webfont technology, there is no reason to ignore this crucial aspect of your customers' experience.
How we can help
Dee Durham Design provides a variety of web typography consultation packages to help ensure your site's typography works for your brand, not against it. Contact us for more details or to arrange a consultation for your website.
When little or no attention is paid to web typography, the page becomes much harder to read. Spacing, letter size, line width, headings and paragraphs all affect your visitors' desire to stay on the page.